Immersive Worlds


Occasionally we are able to collaborate with like-minded, imaginative organisations to bring original and extraordinary ideas to life.

 

CASE STUDIES


ACTIVISION BLIZZARD / CALL OF DUTY BLACK OPS 3 GAME LAUNCH

MORG CITY ESCAPE ROOM. FEDERATION SQUARE. MELBOURNE. OCTOBER. NOVEMBER. 2015

Set to solidify Call of Duty Black Ops 3’s place in pop culture and capture the attention of fans with a uniquely, immersive experience on a scale that only COD can deliver, Activision Blizzard engaged Secret Squirrel Productions to build a Morg City themed Zombie Escape Room for its latest game launch. Taking six months to plan, create and execute the huge activation, approximately 142 professional designers, builders, specialists, producers and actors were able to bring the Secret Squirrel vision to life.

 


UNIVERSAL SONY / LES MISERABLES DVD LAUNCH

LIVE FLASH MOB. CENTRAL TRAIN STATION. SYDNEY. APRIL. 2013

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With a brief to create a live theatre activation in a high traffic location for the Blu-ray/DVD launch of Les Miserables, we collaborated with the Sydney Youth Choir and Orchestra to recreate the film’s iconic barricade scene. Taking place in the streets of Paris, we chose the Sydney Central train station for its grandeur and acoustics. We took large pieces of aged façade, which matched the pallet of the film, and with our 10 strong actor troupe, brought the scene to life with detailed costumes and a live performance. Early morning commuters were stopped in their tracks, as our actors led the choir and orchestra into place as the classic scene came to life.

 


EAT DRINK PLAY / SECRET FOODIES MELBOURNE LAUNCH

IMMERSIVE DINNER & FILM EXPERIENCE. MELBOURNE. MARCH. 2013

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<p><img src="https://i.ytimg.com/vi/0m2Ws17bunw/hqdefault.jpg?r" width="480" height="270" data-cssclass="leftAlone" data-thumbnail="https://i.ytimg.com/vi/0m2Ws17bunw/hqdefault.jpg?r" data-class="leftAlone" data-height="270" data-width="480" data-url="http://www.youtube.com/watch?v=0m2Ws17bunw" /></p>
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We joined forces with the popular Secret Foodies to construct a creative culinary journey of Decadence to experience the world of the film Chocolat in a whole new way! To break into the Melbourne market, Secret Foodies wanted to try something different. Our collaborative partnership allowed us to match food with film as we designed a gourmet menu, which reflected the film’s French provincial feel. Intended for guests to be immersed in a dreamlike state, the full menu was timed perfectly in sync with the film. More than 200 people across two nights took in the live music while seated in a French provincial market setting. They enjoyed a delectable menu while immersed in a full cinematic experience, and finally finished the night revelling to a transformed set to the gypsy world to enjoy desert, live music and entertainment making it a truly decadent night to remember!